Its good news for Nigeria music industry as Tiwa Savage Joins Jay Z’s Roc Nation. The artiste signed the the deal on Thursday ending speculations of whether the rumored deal was true or another round of fake entertainment headlines. Roc Nation is a Record Label founded by American Rapstar Jay Z.

It will be recalled that Tiwa savage threw the diamond hand sign after her Performance at the one Africa music festival. This sign remains a Trademark for Jay Z which sparked speculations that something was about to happen for real.

 

She joins a list world leading artists in the Roc Nation family. The Likes of Beyonce, Jay Z’s wife, Rihanna and a host of others.

Speaking in recent interview in New York Tiwa Savage opened up on her deal with Roc  Nation and representing African Music brand. Ms Savage said she kept The deal off the public because she wanted to be sure that it was going to happen first. The Supreme MARVINS star cited some other failed rumors of African artists joining American record labels as her reasons. Tiwa savage said:

 

“I met B High (Jay Z’s cousin, and Roc Nation chief of mobile strategies), I got a call, and he mentioned it and… He was serious.”

“I don’t know if you’ve ever met him, but he is serious. And I love the fact that they are not trying to change me. They really just want to bring what I already have to offer to the rest of the world, and they truly believe in the movement. So yeah, I’m really excited about it.”

“The reason why we did not really make too much noise about it is because a lot of people come over from Africa and they say they’ve got this deal and that deal, and then nothing happens. We just wanted to do it the proper way, get it official.”

“I didn’t want to do that to my people. I wanted them to really believe that it was really happening, so we wanted to wait for the right time, and the time is now.”

On the African Music brand, the Supreme Marvins Diva, Tiwa Savage has this to say:

“When we speak of Africa, we have to always remember that it is a continent. And so you have South Africa, East Africa, West Africa, North Africa, and it’s just a huge continent with different cultures, and different languages.”

“So right now, the prominent music out of Africa seems to be Afrobeat or Afropop (depending on what you want to call it).”

“Essentially it’s just music with African elements. Whether it be the rhythm, or maybe the native language. As long as you can have one or two of those, then it tends to be associated with Africa.”

“I think everybody essentially, we all have an element of it, but we are all influenced by the music coming out of America, we are influenced by Hip-Hop, we are influenced by Soul Music, R&B, and I think that is the beauty of it.”

“Blending both markets together. So when you say African-American, truly, that’s where it should be, between the African and the American world, just blending both together.”

As Tiwa Savage Joins Jay Z’s Roc Nation, it will be a chance to take the Nigerian Music industry to new heights.

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